Initial reaction:
A breath of karate chopping fresh air for Luella Bartley and Katie Hillier’s first season with the label. Their gang of anime gaming girls welcomed a reinvention of samurai and ninja influences, interpreted through the lens of youth culture. Funny, graphic branding mixed with elegant suiting, zig-zag sole moon boots, and handkerchiefs with a Misfits style skeleton smile. In true Marc Jacobs form, a list that reads all wrong but comes out looking extremely cohesive and exciting.
Music:
The theme music from the Alice in Wonderland film. We are so pleased to be down Katie and Luella's rabbit hole.
Set:
A plywood skate park. It still smelled of freshly cut wood.
High note:
Watching Marc Jacobs watch Marc by Marc Jacobs. The designer sat front row with Sofia Coppola, and stood and applauded the ladies when they came out to take a (modest) bow. Backstage, the two were giddy and flushed. Spotting Alexa Chung and Tennessee Thomas, Luella exclaimed, "the girls are here!"
Backstage:
Katie said the moon boots were for "Narc-y girls who stomp around." Marc Jacobs flew to London to see the collection and "took some things out, fiddled around a bit." Luella added that when the two sat down, they realized they had about seven collections they wanted to pursue. We can't wait to see them all.
Feature: Dazed Digital.
Pictures: Lea Colombo for Dazed Digital.
